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10 questions about ABM

Sagot :

Answer:

1.We are new to ABM; what types of companies are using ABM successfully?

2.Which team is typically responsible for prioritizing accounts: Sales or Marketing?

3.Can you elaborate more on what a “buying center” is? How can Sales identify and tag appropriately in a CRM?

4.Can you provide an example of an “account engagement score?

5.Do you have any economical suggestions for managing offline data and IP targeting?

6.How do you assign revenue opportunities that are unique to ABM-generated accounts? Can you show an ABM strategy drives real revenue compared to non-ABM?

7.We are using Salesforce.com as our CRM — how well will it work to support our efforts?

8.We have a lot of opinions about what accounts should be on our ABM list. How do we decide which ones to target?

9.We’re going after a short list of accounts with very big opportunities. What should we do differently?

10.How should we holistically plan for ABM from the get-go, including third-party technology recommendations?