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2. Who is responsible for analyzing and evaluating the effectiveness and cost of marketing methods ? ​

Sagot :

Answer:

1. Ranking Method

This method ranks jobs in order based on each job’s perceived value in relation to the others, says Neil man

Does not consider market compensation rates.

May work well for smaller companies. In a larger organization, it is more complex to use, but sometimes it can still work if jobs are grouped by job families—professional level, etc.

2. Classification/Grading Method

With this approach, generic job characteristics are grouped to reflect levels of skill/responsibility at a number of predetermined grade classifications, says Neil man.

This is another straightforward method that is not too time-consuming.

Individual jobs are compared to groups of job characteristics, then matched to specific grade classification.

Can be a challenge because one size does not fit all, so jobs may be force fit into a grade.

The system is subject to grade inflation as jobs get pushed to the next higher level.

3. Point–Factor Method

This approach identifies job factors that add value and worth to a position. The job factors are separated into groups (i.e., skill, responsibility, effort) and assigned a numerical or weighted point value. The points for individual factors are added up to get a point value for the whole job.

May not reflect market values of jobs.

Generates a hierarchy but does not have an external component.

4. Factor Comparison Method

With this method, job factors are identified under primary groups (i.e., skill, effort, responsibilities, working conditions) typically up to five groups. Each factor is assigned a dollar value (as opposed to point value).

This is a complex system used only by a few organizations.

It is hard to communicate to employees.

There is an inherent degree of subjectivity.

5. Competitive Market Analysis Method

This approach looks at external data, says Neil man. Job evaluation forms the basis for market pricing. You utilize job descriptions to compare jobs to like positions within the external marketplace. Pay data are collected from published sources and the value of the position within the competitive market is determined.

Considers the organization’s compensation philosophy. (Where do we want to position ourselves bis-e-bis the market?)

Examines internal value against market data.

Requires an overlay to see how it fits with the internal hierarchy.

Goals of Market Pricing

Market pricing is used by many organizations, says Schmidt, to determine:

The competitive value of individual positions

The company’s overall positioning in the marketplace

The company’s pay positioning against its compensation philosophy

Whether pay programs achieve basic objectives of compensation

Internal equity