Answer:
Usability
One of the most important aspects of web design is actually making the site usable for the average user. Most customers who visit your webpage are not professional HTML coders, so they might need things simplified a little bit (which is fine).
Aesthetics
The look and feel of your page is just as important as the functionality. You only have 10 seconds to make an impression on a visitor and to let them know what they’ll get out of visiting your page. If they aren’t impressed within that time, they’ll leave. Don’t overdo it with color schemes and crazy images like the 1990s, just have simple, sharp and decent looking webpages.
Content
Users are very picky. Even if your webpage is easily accessible, functions well, works quickly, and looks great, they still won’t be pleased unless you have compelling and engaging content on your site. Content marketing plays a major role in any company’s advertising campaign. People much prefer video content over written, which is why content video views have exceeded 50 billion views per month.