the salesperson or others in the company phone the
customer from time to time with suggestions about improved product use or
helpful new products.
3.
the company works continuously with the customer
and with other customers to discover ways to deliver better value.
4.Is the development of an ongoing connection between
company and its customers. The relationship involves marketing
communications, sales support, technical assistance and customer service.
Customer relationship is a big part of marketing. Relationship marketing is
an interaction with current customers and potential ones.
5.
the salesperson phones the customer a short time after
the sale to check whether the product is meeting the customer's expectations.
The salesperson also solicits from the customer any product improvement
suggestions and any specific disappointments. This information helps the
company continuously to improve its offering.