Answer:
1. Invest on Social Media Customer Engagement
Reason being that reports like IBM CEO Insights has stated that consumers are active on social media channels for no less than 6 hours a day. This clearly explains the indispensable role that social media plays in shaping and influencing the opinions of the consumers.
In such a scenario, it becomes essential for every business to invest exhaustively on social media engagement. So frame strategies to engage with your target audience and customers on all social media channels as they are clearly the best place to reach them.
Tip: Do not opt for push advertising in social media. Unlike other traditional platforms where these old-school marketing tactics can work, social media calls for compelling, authentic campaigns that involves real and informative elements. We suggest using Social CRM tools to run social campaigns. It will empower you to run different campaigns on all leading social channels and aggregate user data across all streams.
Not just this, integrating your customers’ social profiles into the CRM will provide you a live feed of all the updates done by your customers. This will act as an added resource from where you can get a better idea of your customers like the type of discussions your customers mostly participate into.
2. Identify the different categories of your Customers
Tagging them together in the same group only leads to generic cross-selling campaigns that do not generate any fruitful results. It’s important to understand the different parameters on which you can segregate your customers. Let’s say – the type of products/services they buy, frequency of purchase, geographic location of the customers and so on.
Once the categories are formed and customers are segregated, it becomes easier to frame precise marketing and cross-selling campaigns with targeted messaging. Needless to say, these campaigns drive more value for both your business and your customers.
3. Track Customers’ Real-Time Behavior
Today’s customers demand nothing less than a seamless experience across both traditional and digital touch points. To do this, a business needs to be prompt and proactive in its approach. It needs to anticipate the customers needs to serve them on all platforms even before the requirement is actually placed.
And all this can only happen when you have a tool that gives you a peep into the real-time behavior of the customers. Experts suggest investing in a customer relationship management tool (CRM) that provides an in-depth analytics of the customers’ activities. One of the best instances to corroborate this is CRM’s email marketing functionality.
Most of the renowned CRMs offer robust email marketing functionality with real-time tracking.
Using the software, you can
Track the performance of your email marketing campaigns
Track each campaign result through fields such as Total Sent / Attempted; Opened / Viewed; Link clicked; Un-subscribed; Bounce / Invalid
Understand your target audience better by jotting down a list of their likes and dislikes
Presenting their preferences with highly visual, context-rich Bar, Pie, and Line charts for quick analytics.
Jane Miller comments – Majority of the Big Players in the market do ‘needs anticipation’. All thanks to the easy to use CRM technology that has given them the power to extract, blend and analyze real-time customer data to identify customer preferences and purchase patterns and predict customer needs before even customers say so.
Explanation:
HELLO! IF YOU THINK MY ANSWER IS CORRECT PLEASE CONSIDER LIKE AND BRAINLIEST ME THATS HELP A LOT.
THANK YOU SO MUCH <3
