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meaxangelmagpantay5
11.03.2021
Health
Elementary School
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2. Listen or watch an advertisement featuring your favorite celebrity.
your notebook, copy the table and answer the given questions.
What is the name of the product?
How much does it cost?
1
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ira1220
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Answer:
1. What is the name of product?
- Milo Energy Drink
2. Who is the product endorser?
- James Reid/Carlos Yulo
3. How much does it cost?
- Milo Powder 1 Kg Pack costs ₱ 310.00
4. What are the benefits that the product can provide?
-It can provide:
Calcium & Vitamin D for strong bones.
Iron that helps carry oxygen around the body.
B vitamins to help the body unlock and use energy.
Vitamin C to help support healthy immune function.
5. Is the endorsed product better than any other products why? why not?
- Maybe because a good substitute product will depend on whether the product can fully satisfies to the customer. Other than milo, consumers can replace Milo with either Vico or Ovaltine.
6. What propaganda device or technique was employed in endorsing the product?
- Testimonial Propaganda
Explanation:
An Endorser is a person who is authorized to sign a negotiable security in order to transfer ownership from one party to another or to approve the terms and conditions of a contract.
Propaganda in advertising is just the same – it is the careful presentation of information in a way that influences how a customer or potential consumer sees the product or service and how they act, think or feel as a result.
Types of Propaganda:
Bandwagon
-The basic idea behind the bandwagon approach is just that, "getting on the bandwagon." The propagandist puts forth the idea that everyone is doing this, or everyone supports this person/cause, so should you. The bandwagon approach appeals to the conformist in all of us: No one wants to be left out of what is perceived to be a popular trend.
Testimonial
-This is the celebrity endorsement of a philosophy, movement or candidate. In advertising, for example, athletes are often paid millions of dollars to promote sports shoes, equipment and fast food. In political circles, movie stars, television stars, rock stars and athletes lend a great deal of credibility and power to a political cause or candidate. Just a photograph of a movie star at political rally can generate more interest in that issue/candidate or cause thousands, sometimes millions, of people to become supporters.
Plain Folks
- Here the candidate or cause is identified with common people from everyday walks of life. The idea is to make the candidate/cause come off as grassroots and all-American
Transfer
- Employs the use of symbols, quotes or the images of famous people to convey a message not necessarily associated with them. In the use of transfer, the candidate/speaker attempts to persuade us through the indirect use of something we respect, such as a patriotic or religious image, to promote his/her ideas. Religious and patriotic images may be the most commonly used in this propaganda technique but they are not alone. Sometimes even science becomes the means to transfer the message.
Fear
-This technique is very popular among political parties and PACs (Political Action Committees) in the U.S. The idea is to present a dreaded circumstance and usually follow it up with the kind of behavior needed to avoid that horrible event.
Logical Fallacies
-Applying logic, one can usually draw a conclusion from one or more established premises. In the type of propaganda known as the logical fallacy, however, the premises may be accurate but the conclusion is not.
Glittering Generalities
-This approach is closely related to what is happening in TRANSFER (see above). Here, a generally accepted virtue is usually employed to stir up favorable emotions. The problem is that these words mean different things to different people and are often manipulated for the propagandists' use. The important thing to remember is that in this technique the propagandist uses these words in a positive sense. They often include words like: democracy, family values (when used positively), rights, civilization, even the word "American."
Name-Calling
- This is the opposite of the GLITTERING GENERALITIES approach. Name-calling ties a person or cause to a largely perceived negative image.
I hope this all Information helps you sharpen more of your knowledge, and helps you anwer your modules.
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