athenabaldovino280
Answered

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is Selling Animal/Fish Product A Good Business? Why? Please Elaborate.​

Sagot :

larahjane8910

Answer:

Marketing of fish involves all the activities in the flow of fish or fish products from the farmer to the consumers. The target of marketing is usually to close the gap between the areas of fish scarcity and abundance with profit. There are certain characteristics and elements that are common with the marketing of fish products which demand peculiar skills for their operation. They include assemblage, storage, sorting, grading, packaging, labeling, storage and transportation. These operations are carried out by marketing agents like producers, fishermen cooperatives societies, wholesalers, retailers, vendors and consumers who are the key players in the marketing channels. The challenges in marketing of fish such as perishability of fish products, inadequate and poor processing facilities, poor quality fish products among others could be reduced by observing the basic marketing principles and factors that influence the buying and selling, demand and supply of fish products in the markets.

Importance of marketing fish products:

1. It helps in determination of price for the fish products.

2.It is a means of earning income for the farmer. Marketing makes it possible for a farmer or marketer to recover the money spent on both fixed and floating capital during the production or purchasing process.

3.Marketing of fish prevents glut by locating and transporting them from area of surplus to the area of shortage. This process encourages farmers to sustain and expand their production as much as they can.

4. It makes the taste of the consumers known to the farmers or marketers about the fish to produce or purchase for sale. During marketing, one can research into the types of fish highly preferred by the consumers to embark on the specie.

5. It facilitates exportation of fish products to provide foreign exchange earnings and conservation for the farmer and the nation. In addition, it establishes international relationship with other countries of the world.

6. Marketing determines the forms in which fish should be processed, stored, sorted, graded and sold to consumers.

7. Through packaging, it makes fish attractive and appetizing to consumer to enhance sale.

8. Marketing of fish creates employment opportunities for the many people.

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