Answer:
Environmental scanning involves:
Reading secondary sources such as web articles, newspapers, magazines and journal literature;
Having informal conversations with other executives;
Reading secondary sources such as web articles, newspapers, magazines and journal literature;
Gathering data deliberately through market research studies;
Searches more on the far side and is much more complicated than "plain observation"
uses tools to process
PLAIN OBSERVATION involves:
much simpler method
can be individually reported
even though this method is simpler It's not something to recommend doing on large scale information gathering
Doesn't use any tools but only your ability to gather information on certain things
Explanation:
Study when you have time,
it's not everyday someone is willing to answer questions like this