Answer:
Your positioning impacts all aspects of your branding and how your market sees you — it influences everything your business presents and shares about your product and brand to your target audience. Your internal teams benefit greatly from effective positioning, too — it helps sales reps, marketers, and service and support teams create more delightful and on-brand experiences for customers.
When consumers visit your company website, view an ad, or check out your Twitter page, each piece of content should clearly communicate the business' core values and brand.
A positioning statement is a brief description of a product or service and target market, and how the product or service fills a particular need of the target market. It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition.
Positioning statements are used to describe how your product or service fills a need of your target market or persona. They're a must-have for any positioning strategy because they create a clear vision for your brand.
